Adly Blog




Industry News This Week: Top Snapchat Brands, Facebook Live + Celebrities/Brands, DAU on Social Platforms

Category : Blog · by Jun 23rd, 2016
10 OF THE BEST BRANDS ON SNAPCHAT RIGHT NOW (AND WHY THEY’RE SO GREAT)
Gatorade Snapchat Filter Super Bowl

IMAGE CREDIT: ADWEEK

TO CREATE THE AD, THE FOLKS AT GATORADE PARTNERED WITH SNAPCHAT TO PURCHASE A SPONSORED LENS, WHICH COSTS AROUND $450,000 PER SPONSORED LENS ON NORMAL DAYS, AND UP TO $750,000 ON “PEAK DAYS” LIKE HOLIDAYS AND THE SUPER BOWL.

READ MORE VIA HUBSPOT
Daily Active Users on Social Media Platforms
Facebook has the most DAU with 1.09B active users. Instagram announced it has 500 million monthly active users. That’s a 100 million increase in less than a year for the Facebook-owned app

See More via Digiday’s Instagram

Facebook Signs Deals With Media Companies, Celebrities for Facebook Live
The value of individual contracts varies widely, with 17 worth more than $1 million, according to the document. The highest-paid publisher is BuzzFeed, slated to receive $3.05 million for broadcasting live between March 2016 and March 2017. Just behind BuzzFeed is the New York Times, which is to receive $3.03 million for a 12-month deal. CNN is third, with a $2.5 million contract.

See More via Wall Street Journal

Discovered via Wall Street Journal Discovery

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CONNECT TO SNAPCHAT’S TOP BRANDS
Learn how top brands are utilizing Snapchat!   Snapchat Codes – Brands

Want a Celebrity / Influencer List?CREATE A CAMPAIGN

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LET’S CONNECT
If you want to learn how to integrate celebrities and top-tier influencers into your campaign you know how to get a hold of me!

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#HappyHumpDay Industry News This Week: Cannes Lions + Social Media Marketing Trends, Twitter + the Value of Influencers and Snapchat – Partnership with Oracle and New API

Category : Blog · by Jun 15th, 2016
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Social Media Marketing Trends 2016 - The Summer Edition
#HAPPYHUMPDAY INDUSTRY NEWS THIS WEEK: CANNES LIONS + SOCIAL MEDIA MARKETING TRENDS, TWITTER + THE VALUE OF INFLUENCERS AND SNAPCHAT – PARTNERSHIP WITH ORACLE AND NEW API
SOCIAL INFLUENCE: THE POWER OF SECURITY MOMS AND BBQ
SOCIAL INFLUENCE: THE POWER OF SECURITY MOMS AND BBQ
ASSOCIATION FOOTBALL IS THE MOST POPULAR SPORT IN BRAZIL AND BRAZILIANS LEAD THE WORLD IN FOOTBALL (SOCCER) FAN RELATED DEATH AND VIOLENCE WITH 19 DEATHS AND 132 INJURED IN 2014. BRAZILIAN SOCCER TEAM, RECIFE WAS NO EXCEPTION WITH THE MOST VIOLENCE DURING A KEY GAME HAVING 10 INCIDENTS OF VIOLENCE IN 2013 AND 18 IN 2014. THE TROUBLEMAKERS DON’T RESPECT ANYONE SO WHO COULD STOP THEM IN 2015?RECIFE ASKED MOMS OF THE MOST VIOLENT FANS TO DO THE SECURITY AT THE MOST VIOLENT GAME OF THE SEASON. THE IDEA WAS THAT BY SEEING THEIR OWN MOTHERS TRYING TO KEEP THE PEACE, THE FANS WOULD BE LESS INCLINED TOWARDS VIOLENCE.
READ MORE VIA CANNES LIONS
Social Media Marketing Trends 2016 – The Summer Edition
Top channels for 2016

  • Snapchat. Playing by their own rules and loved by their users. If you want to see
    where social media is headed, Snapchat might be the best place to start.
  • Facebook. Dominating the scene on all fields. Keep an eye out especially for
    Messenger, Live and Instant Articles.
  • Instagram. Leading the way into visual storytelling. Nowadays becoming more
    and more interesting for brands, too.

Keep in mind that channel choices always depend on the target groups, context
and content. No one-size-fits-all approaches to this.

Read More via Cannes Lions

New research: The value of influencers on Twitter
“Nearly 40% of Twitter users say they’ve made a purchase as a direct result of a Tweet from an influencer.”Read More via Twitter Blog
Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New Era for the App
 The API means that Snapchat ads will, for the first time, be sold by third parties, and will be divided by two kinds of collaborators: Ads Partners and Creative Partners.Read More via AdWeek
Snapchat Partners With Oracle to Show Its Ads Work
According to Oracle, at least, Snapchat’s ads are working. As part of the data partnership, announced Wednesday, the company said 92% of ads for consumer packaged goods drove higher in-store sales. By analyzing Snapchat marketing campaigns for products such as deodorant and cereals, Oracle aims to help retailers improve their success, the company said in a statement.Read More via AdAge
Stop Freaking Out About the Death of Influencer Marketing
Brands need to change how they approach influencer marketing. Too many consider influencer marketing a short-term business transaction. This can drive unrealistic expectations and disappointment on both ends. Instead, brands should focus on creating long-term, meaningful relationships that will benefit both the company and the influencer over time.Read More via Sprinklr
IHOP Livestreamed Some Pancakes on a Beach and It’s the Brand’s Top Social Video Ever
IHOP’s other social efforts have included Snapchat filterssending personalized Twitter messages to fans, and a social media war room for National Pancake Day in March. The brand has made a bigger investment in digital and social, which act as parallels to its TV messaging, Thompson said.Read More via AdWeek
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Opportunity ~ Richard Branson
WE NOW WORK WITH BOTH CELEBRITIES + TOP-TIER INFLUENCERS
Let’s work together.Want a Celebrity / Influencer List?

CREATE A CAMPAIGN

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LET’S CONNECT
If you want to learn how to integrate celebrities and top-tier influencers into your campaign you know how to get a hold of me!Learn More About Adly

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Industry News This Week: Social Media Marketing Tips, Social + Millennials and Pinterest-Snapchat Demographics

Category : Blog · by Jun 9th, 2016
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7 INSTAGRAM BEST PRACTICES TO BUILD YOUR AUDIENCE
Tito's Jalapeño Infused Vodka
UNDERSTANDING YOUR AUDIENCE AND BRAND ARE ESSENTIAL TO PROMOTING, ADVERTISING AND EVEN ENGAGING ON INSTAGRAM. AGAIN, YOU CAN’T WALK INTO YOUR STRATEGY BLINDLY, SO FIRST TRY TO ASK QUESTIONS THAT DEFINE YOU AND YOUR AUDIENCE.THESE QUESTIONS CAN INCLUDE:

  • WHAT DOES OUR AUDIENCE LIKE MOST ABOUT OUR BRAND
  • WHO ARE WE TRYING TO ULTIMATELY REACH?
  • ARE OUR COMPETITORS SUCCESSFUL ON INSTAGRAM?
  • WHAT MARKETING STRATEGIES HAVE WORKED IN THE PAST?
  • WHAT DO CUSTOMERS EXPECT WITH OUR BRAND? IS THAT GOOD ENOUGH?
READ MORE VIA SPROUT SOCIAL
10 Surprising Snapchat Secrets Every Marketer Should Know
Unlock powerful custom geofilters – You can geographically target the area you want the filter for (hence the name geofilter) and pay accordingly.What’s great about a custom geofilter is that people see it, use it and they wind up promoting your event to their Snapchat friends. It’s exponential gain at a fractional cost.


Read More via Business 2 Community

A 5-Step Guide to Running a Successful Facebook Ad Campaign
Adly is a Facebook partner and has the ability to run a Facebook Ad Campaign on top of a Celebrity/Influencer Campaign.


Read More via Social Media Today

Facebook Looking to Boost Reach with Millennials Through New Gaming Partnership
eSports – essentially competitive video gaming – has become huge, not only as a practice in itself, but as a spectator sport. According to research by newzoo, the global eSports audience reached 226 million in 2015, representing 27% year-on-year growth. But more than that, eSports revenue is projected to top $1.07 billion by 2019, with China and South Korea leading the way. According to Twitch, the platform reaches half of all Millennial males in the US. According to TechCrunch, more than 650 million people already play Facebook-connected games, while Facebook itself is used by more than a billion people, every day.


Read More via Social Media Today

Pinterest Partners with Oracle to Measure Connection to In-Store Sales [Infographic]
According to Pew Research, Pinterest’s target audience is suburban females aged 50 or lower and in a higher income bracket. According to a study conducted by research firm Millward Brown last year, 93% of active Pinners use Pinterest to plan purchases, while 87% have made a purchase after seeing a product they liked on the platform.


Read More via Social Media Today

Last Call for Marketers? Snapchat Users to Pass Both Twitter and Pinterest This Year, eMarketer Says
EMarketer’s report said that “Snapchat’s biggest user base is between 18 and 24, with that age range representing 34.0% of Snapchat’s user base this year. That’s followed by Americans between 25 and 34, which represent 27.0% of Snapchat’s US user base. The fastest growing US age group for Snapchat is people under 12, which will grow 42.9% this year.”


Read More via AdAge

Interesting Insights On Millennials And Social Media Marketing
Millennials primarily use digital channels to help them with their buying decisions.

  • 85% of millennials use social media to research products and services for their jobs/companies
  • Facebook is the millennials’ primary choice (40%) for a social channel
  • YouTube is the millennials’ secondary choice for social media
  • Millennials with a household income of $100k+ use LinkedIn more than millennials with a household income of $35k or less

Read More via Business 2 Community

TRUST ADLY FOR BRAND ADVERTISING + INFLUENCER MARKETING
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WE NOW WORK WITH BOTH CELEBRITIES + TOP-TIER INFLUENCERS
Let’s work together.Want a Celebrity / Influencer List?CREATE A CAMPAIGN
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LET’S CONNECT
If you want to learn how to integrate celebrities and top-tier influencers into your campaign you know how to get a hold of me!Learn More About AdlySCHEDULE A DEMO 

Industry News This Week: Twitter’s 140 Character Update, TV Budgets Shifting to Social, How Brands are Utilizing Snapchat and More

Category : Blog · by May 26th, 2016
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10 WAYS TO MARKET YOUR BRAND ON SNAPCHAT
Wet-Seal.png

IMAGE CREDIT: AD AGE

THE TEEN RETAILER WET SEAL ACQUIRED 9,000 NEW FOLLOWERS AND 6,000 VIEWS BY HANDING OVER THEIR ACCOUNT TO A 16-YEAR OLD INFLUENCER FOR TWO DAYS.

TAKEAWAY: ONE OF THE BEST WAYS TO GROW YOUR AUDIENCE IS VIA AN INFLUENCER TAKEOVER – PARTICULARLY IF THAT INFLUENCER STARTS A STORY ON HIS/HER OWN HANDLE AND THEN CONTINUES ON YOURS.

READ MORE VIA SOCIAL MEDIA TODAY
TV Budgets Shifting to Social? Yes, It’s Time to Worry
The growing importance of social video for advertisers. “Video will be playing a central role for us on social in 2016, based on the level of engagement and positive brand lift that we saw with the video campaigns that we ran in 2015,” Linda Duncombe, global head of digital, social and content marketing at Citi, said in my new eMarketer report “Video Ads in Social Media: With a Full Slate of Ad Products, the Social Properties Take Aim At TV.”Read More via AdAge

Twitter Moves Away from 140 Characters, Ditches Confusing and Restrictive Rules

Last Monday, Twitter announced plans that will begin to distance it from its strict adherence to the rule that tweets can only contain 140 characters. The company says that, among other changes designed to welcome new users to its service, it will no longer count media attachments and @names in select replies toward your 140 allowed characters.Read More via Social Times
Seven Ways Social Media is Shaping the Beauty Industry
In a recent survey by Dove, 30% of women admitted that their purchasing decisions are influenced by social media.Read More via Econsultancy
Twitter Pulls Back from On-Platform Buying – Do Consumers Want to Buy on Social?
Pinterest is now shifting further away from being a social network and more towards becoming a dedicated eCommerce platform – currently over 75% of saved Pins come from business profiles.Read More via Social Media Today
10 Lessons from Brands Who Are Winning on Snapchat
Beyond the disappearing content, Snapchat stands apart from other social media platforms thanks to these key features:•Storytelling through short-form video
•Higher organic engagement compared to Facebook, Twitter, and Instagram
•Ability to see who has viewed the content
•Direct messaging with built-in audio and video calling

Read More via Social Media Today

A Quick Guide to do Non-Disruptive Native Advertising on Facebook
Adly has a partnership with Facebook. Upon approval of the celebrity/influencer we are able to take advantage of Facebook’s advanced Targeting. — Facebook has the most robust targeting capabilities of any existing platform. Gone are the days of needing to craft content for a general audience. Advertisers can now better realize the dream of delivering the right message to the right person at the right time.Read More via Native Advertising Institute
TRUST ADLY FOR BRAND ADVERTISING + INFLUENCER MARKETING
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WE NOW WORK WITH BOTH CELEBRITIES + TOP-TIER INFLUENCERS
Let’s work together.Want a Celebrity / Influencer List?

CREATE A CAMPAIGN

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LET’S CONNECT
If you want to learn how to integrate celebrities and top-tier influencers into your campaign you know how to get a hold of me!Learn More About Adly

SCHEDULE A DEMO

 

Industry News This Week: Influencer Marketing (Snapchat, Facebook, Twitter) + Native Advertising

Category : Blog · by May 20th, 2016
TWITTER SAYS USERS NOW TRUST INFLUENCERS NEARLY AS MUCH AS THEIR FRIENDS
twitter-influencers-hed-2016.png

ACCORDING TO A JOINT STUDY BY TWITTER AND ANALYTICS FIRM ANNALECT, AROUND 40 PERCENT OF RESPONDENTS SAID THEY’VE PURCHASED AN ITEM ONLINE AFTER SEEING IT USED BY AN INFLUENCER ON INSTAGRAM, TWITTER, VINE OR YOUTUBE.

READ MORE VIA ADWEEK
10 Reasons Why You Should Consider Snapchat for Your Business
Target Generation Z – More than 60% of U.S. 13 to 34 year-olds are Snapchatters, according to the research.Read More via Social Media Today

Is Snapchat the Next Buzzy Platform for Alcohol Brands?

Many different brands, from Gatorade to Starbucks to Taco Bell, have launched Snapchat campaigns.Read More via Social Times
Native ads expected to account for 74% of ad revenue by 2021
The BI Intelligence report attributes the coming rise of native ads to the increasing importance of Facebook and Twitter as advertising channels.Read More via Marketing Dive
5 Predictions for the Future of Influencer Marketing
84% of marketing professionals worldwide are planning to start influencer marketing this year, and those who’re already doing so have plans to prioritize it even more, according to Schlesinger Associates.Read More via Social Media Today
Is Facebook Dead to Brands? Not So Fast …
Daily post frequency rose by 36 percent on Facebook and by 14 percent on Instagram, while slipping by 2 percent on Twitter.Read More via Social Times
I-Team Report: “Native” Advertising Comes Under Federal Scrutiny | NBC New York [VIDEO]
Video about Lord & Taylor and FTC GuidelinesRead More via NBC New York
TRUST ADLY FOR BRAND ADVERTISING + INFLUENCER MARKETING
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WE NOW WORK WITH BOTH CELEBRITIES + TOP-TIER INFLUENCERS
Let’s work together.

Want a Celebrity / Influencer List?

CREATE A CAMPAIGN

KarenMSoto_full.jpeg
LET’S CONNECT
If you want to learn how to integrate celebrities and top-tier influencers into your campaign you know how to get a hold of me!

Learn More About AdlySCHEDULE A DEMO

 

Industry News This Week #CelebrityEndorsement #NativeAds

Category : Blog · by May 12th, 2016
CELEBRITY ENDORSEMENT IN TECHNOLOGY STILL REQUIRES INNOVATION TO SUCCEED
Huawei via Branding Magazine

ADVERTISING, BUSINESS, DIGITAL

READ MORE VIA BRAND MAGAZINE
Condé Nast Launches Beauty Network, Rolls Out Branded Content Offering #TheLookIs
Read More via WWD

Native Ads Are Taking Over TV, And Producers Aren’t Exactly Happy About It

Read More via International Business Times
Are B2B marketers in Compliance with FTC Native Advertising Guidelines?
Read More via The Drum
#NewFronts: Newsy’s New Original Series and Brand Studio
Read More via Stream Daily
The Facebook Papers, Part 1: The Great Unbundling
Read More via ReCode
Native Ads, Even With Labels, Confuse Readers
Read More via Media Shift
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Have a Wonderful Day!
WE NOW WORK WITH BOTH CELEBRITIES + TOP-TIER INFLUENCERS
Let’s work together.

CREATE A CAMPAIGN

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LET’S CONNECT
If you want to learn how to integrate celebrities and top-tier influencers into your campaign you know how to get a hold of me!

SCHEDULE A DEMO

 

Brands, Influencers and Cinco de Mayo

Category : Blog · by Apr 29th, 2016

This meme has been circulating and just to clarify, Cinco de Mayo does not fall on  Taco Tuesday. Good news is that you have a whole week to throw together a marketing campaign around one of the top drinking holidays!

In this week’s featured article, Tostitos created a 4-episode series, Botanas del Cielo, on YouTube for Cinco de Mayo to promote its new spicy chips. This campaign is targeted at millennials. To get fans more engaged, Tostitos created a way for fans to GIF themselves as characters from the series and share on social media.

If you’ve got a brand and would like to connect, you know how to get a hold of me.

Cheers!
Karen + The Adly Team
karen@adly.com
http://adly.com

Featured Article of the Week

Tostitos Created a Ridiculously Amusing Telenovela to Promote Its New Spicy Chips

Read Article via AdWeek

How Brands are Marketing Around Cinco de Mayo

Constellation Brands Inserts Corona Into Casa Noble Tequila Ad

The Noble Pursuit’ campaign will include new primary and secondary packaging for Casa Noble, a digital and social media advertising campaign, an updated website and point-of-sale materialsread more via Just Drinks

Dos Equis Announces Cinco de Mayo Marketing Campaign 

The Cinco de Mayo themed campaign will be featuring national TV advertising, Media partnerships, limited-edition packaging and sweepstakes, along with social media supportread more via Beverage Industry

3 Essentials for Every Cinco de Mayo House Party

Share a recipe around Cinco de Mayo like Drizly and market your service or CPG brand at the same time. Amplfiy this with our celebrities and top tier influencers! Utilize our Latin influencers, chefs, moms, and fitspo influencers, amongst othersread more via via Drizly Blog

Best Buy, Taco Bell Prove YouTube Stars’ Cachet Among Millennials 

Marketers such as Best Buy are increasingly teaming up with well-known YouTube stars to deliver branded content in a way that appears organic to their audienceread more via Mobile Marketer

Stung by Millennials Misses, Brands Retool for Gen Z

Last year Taco Bell made its Periscope debut with a live “newscast,” unveiling its latest breakfast concoction — the biscuit taco — and announcing a giveaway for every customer in America on Cinco de Maoread more via Ad Age

Brands Get a Pass for Tweeting About Cinco de Mayo 

Digiday shares how brands tweeted in 2015…read more via Digiday

Partner Your Social Campaign with Highly Engaged Millennials, Latin Influencers, Chefs, and/or Moms to Amplify Your Brand

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It’s Not Too Late to Launch a Campaign

Ideally, we would like to plan a month in advance but we have the ability to provide quick turnarounds when needed.

Want a Celebrity / Top-Tier Influencer List

Was Your Brand Represented at Coachella?

Category : Blog · by Apr 25th, 2016
Was Your Brand Represented at Coachella?

Last year, according to Billboard.com Coachella drew in 198,000 fans and grossed $84.3 Million in ticket sales alone, breaking both records. In this…

Does Your Social Strategy Include Coachella, The Oscars, and The Super Bowl?

Category : Blog · by Jan 21st, 2016

Adly 2016 Marketing Calendar

2016 is off to a swift start. January is nearly over and some of our celebrities’ calendars are starting to fill-up into spring. We are seeing an incredible amount of interest in campaigns surrounding a few major events coming up, and it’s not too late for your marketing team to get involved.

Some of the most successful celebrity endorsements and social media campaigns last year were centered around upcoming events like Coachella, the Oscars, and the Super Bowl. No matter what industry, or who your target audience is… your social media and advertising managers should look for opportunities to participate socially in these events.

Hundreds of Millions of Impressions, New Celebrity Relationships, and Technology built to Scale – Adly’s 2015

Category : Blog · by Dec 15th, 2015

 

Adly's 2015 Success

Looking back at 2015, we couldn’t be more proud of our accomplishments.  This year, with the help of our incredible community of celebrities and influencers, we generated hundreds of millions of impressions, new customers, stronger celebrity connections, new influencer relationships, and accelerated the growth of the brands and agencies we serve.

But that’s not all we did.  While we were at it, we released some major software enhancements that allow for improved automation, analysis, and reporting as we continue to scale up our operations. Our main areas of focus were: